Brands and Campaigns
Creative director: copy and art direction, brand strategy, production — brief to delivered asset. I've led teams of writers, art directors, designers, and video producers; set brand platform and campaign direction from concept through delivery; and built AI production systems from scratch. Campaign work and brand strategy aren't different jobs in practice, and neither are creative and technical. Player-coach: teams up to 25 and multi-million-dollar budgets, with hands on copy, art direction, and production wherever the job needed it.
PrettyLitter TikTok Channel & DTC
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Mattel: Branded Content for Hot Wheels, The Toy Box & More
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Jack Daniel's House #7 Immersive Experience
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Original Series Development
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Video Production, Direction, Editing
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Design
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Capabilities
Creative leadership
- Art direction
- Copy direction
- Creative direction
- Creative leadership
- Creative strategy
- Cross-functional leadership
- Executive presentations
- Mentoring and coaching
- Stakeholder management
- Team leadership
Data, AI, technical systems
- A/B testing
- AI creative workflows
- AI evaluation
- AI product development
- Analytics
- Data pipelines
- Evaluation frameworks
- Generative AI
- LLM API integrations (REST, streaming, structured output)
- Measurement strategy
- Postgres & pgvector (vector search / embeddings)
- Prompt-driven workflows
- Python
- Supabase (Postgres, auth, realtime, edge functions)
Brand, campaign, growth marketing
- Brand strategy
- Campaign strategy
- Content marketing
- DTC marketing
- E-commerce marketing
- Influencer marketing
- Marketing analytics
- Partnership marketing
- Performance marketing
- Retail marketing
- Social media marketing
Content, storytelling, development
- Brand storytelling
- Character development
- Content development
- Content strategy
- Copywriting
- Panel speaking and masterclass facilitation
- Pitch development
- Presentation development
- Public speaking
- Screenwriting
- Story development
- Storyboarding
- Visual storytelling
- World-building
Video, production, post
- Animation
- Creator management
- Content production
- Creative production
- Post-production
- Production planning
- Production strategy
- Video editing
- Video production
- YouTube content production
Product, UX, digital
- Brand identity
- Creative technology
- Demo design
- Digital product design
- Digital products
- Go-to-market strategy
- Interface design
- AI-assisted development workflows
- JavaScript & TypeScript
- Product positioning
- Product strategy
- UX design
- Web development
Business, operations, commercialization
- Agency leadership
- Budget management
- Business development
- Capital raise support
- Client relations
- Commercial strategy
- Founding and scaling ventures
- Freelance team management
- Legal and compliance
- Original series development
- Partnership management
- Project management
- Vendor and agency management
Platforms, channels, distribution
- Broadcast & streaming
- Digital distribution
- Franchise development
- Paid media
- Product integration
- Social media platforms
- TikTok
- YouTube